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online customer engagement

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1No 1Yes

1brand 1consumer behaviors 1customer engagement 1customer engagement prediction 1data 1engagement 1human behavior modeling 1loyalty behaviour

1De Vries, Natalie J. 1de Vries, Natalie Jane

1book chapter 1journal article

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12014 12019

1Adobe Acrobat PDF

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Full Text

1No 1Yes

1brand 1consumer behaviors 1customer engagement 1customer engagement prediction 1data 1engagement 1human behavior modeling 1loyalty behaviour

1De Vries, Natalie J. 1de Vries, Natalie Jane

1book chapter 1journal article

Date

12014 12019

1Adobe Acrobat PDF

Title
Creator
Date

Clustering consumers and cluster-specific behavioural models

- De Vries, Natalie J., Carlson, Jamie, Moscato, Pablo

Creator: De Vries, Natalie J. , Carlson, Jamie , Moscato, Pablo
Resource Type: book chapter
Date: 2019

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A data-driven approach to reverse engineering customer engagement models: towards functional constructs

- de Vries, Natalie Jane, Carlson, Jamie, Moscato, Pablo

Creator: de Vries, Natalie Jane , Carlson, Jamie , Moscato, Pablo
Resource Type: journal article
Date: 2014

A data-driven approach to reverse engineering customer engagement models: towards functional constructs

Creator: de Vries, Natalie Jane , Carlson, Jamie , Moscato, Pablo
Resource Type: journal article
Date: 2014

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